Autor: MAURICIO GUADAMUZ

Introduction The traditional drug discovery process has long been characterized by a significant investment of both time and financial resources. Historically, the journey from the identification of a potential therapeutic target to an approved drug can span more than a decade, costing upwards of billions of dollars. The process typically involves high-throughput screening of large…

Cuando abordo el «futuro de la medicina» con mis estudiantes, me gusta referirme a la emblemática escena de The Empire Strikes Back, donde Luke Skywalker recibe una mano mecánica implantada por un droide médico. Esta imagen representa el impacto potencial de la bioingeniería y la integración de dispositivos biomecánicos en el cuerpo humano. Aunque aún…

The rise of artificial intelligence is transforming healthcare, and medical affairs is at the forefront. For medical affairs leaders, this presents both unprecedented opportunities and significant challenges. How can you navigate this changing landscape, establish yourself as a thought leader, and leverage AI to drive better patient outcomes? This article explores how personal branding can…